- THIS IS THE STORY BEHIND US
The ROCA legacy
decades in the making
The ROCA legacy decades in the making
It was always about doing things properly, in the right markets,
with the right people, without compromise
It was always about doing things properly, in the right markets, with the right people, without compromise
- OUR STORY
Twenty years ago, two people backed an idea in Saudi Arabia. Today that idea runs across four countries, seven businesses, and shows no sign of stopping.
- OUR VALUES
Trade roots to digital frontiers
ROCA began in automotive trade and never left. Today the group is expanding into technology and digital platforms while holding its position across every traditional market we built
- mission & vision
What ROCA stands for and pursues
ROCA was founded on the belief that the right products, the right markets and the right people produce something no competitor can easily replicate. Twenty years later, here we are
mission
ROCA exists to connect international brands to regional markets through reliable distribution, capable teams and a commitment to consistent delivery. One standard applies across every sector and every market we operate in across the GCC and South Asia.
vision
To be a leading diversified group across the GCC and South Asia. A group that brands count on for distribution, businesses depend on for supply and partners return to for the long term. That reputation is not given. It is protected every single day.
- timeline
The journey so far
2005
ROCA Holdings established in Riyadh, Saudi Arabia. Trading begins
Shammasy Trading Company is founded in Buraidah, Saudi Arabia now
2007
2010
ROCA signs first authorized international brand distribution deal
ROCA Trading Company formally incorporated across the Kingdom now
2020
2022
Strategic diversification starts, aligned with Vision 2030 agenda
ROCASoft is established as the group’s technology and AI division
2025
2026
ROCA General Trading LLC starts operations in Dubai, UAE’s growth
Seven businesses, operating strong across four countries today
Present